Economist Corporate Network 给毕马威的中国知识产权报告

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在分析中国知识产权的保护现状后,对跨过公司在中国应该采取的知识产权战略提出建议,建议包括十条:

1. Seek to secure full ownership managerial control;
2. Assign budget and responsibilities in internal IPR housekeeping;
3. Use direct sales and design outsourcing models;
4. Conduct contractual audits on distribution and manufacturing partners; stay in touch
5. Keep tracking, tracing and labelling in control systems;
6. Explore the feasibility of uniform pricing and product customisation:
7. Police inventory and manage the inventory circle;
8. Educate and stay in touch with customers; send a strong corporate government message;
9. Fing allies within the system: domestic enterprises and local officials;
10. Avoid lawsuits, but draw on innovative measures when necessary