Strategies for Commercializing “IPs” in the Entertainment Industry
On May 23, the HKU SPACE Executive Academy invited me to give a seminar for business executives from the cultural and creative industries in China and Hong Kong.
Tag: business management
Why IP Lawyers Should be Involved in Business Strategic Decision-Making
This essay explains why IP Lawyers should be involved in strategic decision-making with negative examples of TV formats industry and a positive example – WeChat. I also argue that IP lawyer’s involvement can also boost the social welfare.